Posted by: David
on Mar 03, 2010
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Years ago, when I used to run a youth club, I was in no doubt that I wasn’t running a business – the outcomes sought were human, not financial, for a start. Nonetheless, I used to make a critical distinction between a business and behaving in a businesslike manner – I never saw any virtue in having no members, or no money! The analogy is not really far fetched – educational institutions need to behave in the same businesslike manner.
A brand is a means of identifying and differentiating a company, a product, a service, an educational institution. Prospective students do have options (certainly to that extent there is a competitive environment) and if you can describe – identify if you like – your institution in precise terms, terms which also serve to differentiate it from its competitors, then you are providing a service to them by giving them a more informed choice.
If you go
Posted by: David
on Mar 03, 2010
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For the fourth year in a row Argos are continuing with their successful ‘Choosy…’ Graduate Leadership scheme. And for the fourth year in a row 360 has been involved with communicating the ongoing success story of the scheme. This year we have been concentrating on improving the campaign microsite - www.wearechoosy.com has been upgraded to include past and present graduate career journeys and video profiles.
R
Posted by: Miller
on Jul 14, 2009
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360° has been commissioned to assist RCT Homes with the extension their Employer Brand through internal branding and collateral. The purpose of this initiative is to reinforce and drive home the recently launched vision and values of RCT Homes. Aimed solely at the internal audience the key messages will be delivered thorough a variety of mediums from signage, staff photographs, giveaways, desk drops, screensavers through to internal posters.
Posted by: Miller
on Jul 10, 2009
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Our website, 360inspire.com has won a fantastic design award, of which we’re rather proud.
The website www.coolhomepages.com showcases sites that are unique, brilliantly designed and are also user friendly in their functionality. They particularly praise pages that they feel are a bit special – the ones that really stand out.
Our own site has been included in the Corporate, Flash, Layouts and Very Clean categories. Great stuff.
Posted by: Miller
on Jul 09, 2009
We are very please to announce that Newport Housing Trust has commissioned 360 to revise their Corporate Identity, reposition and rebrand the Trust.
Established in March 2001, through the result of a partial stock transfer (c600 prefabricated bungalows, across 7 sites) from the then Newport County Borough Council (NCBC). The Trust was set up as a registered social landlord, registered charity and a private company limited by guarantee. Newport Housing Trust was the 1st to complete the stock transfer and is striving towards being the best RSL in the Market. Newport Housing Trust is unique in that it specialises in the over 60’s market compared to a number of general needs organisations in the surrounding areas.
Posted by: Miller
on Jul 09, 2009
360 Degrees Advertising is agile, creative and assured. After 11 successful years in the industry, we’re confident, knowledgeable and resilient enough to bend but not break. We’re also probably somewhat smaller than your existing agency.
But smaller has its advantages. For a start, it means you really get a more personal, responsive service. Our size and the way we like to do things at 360° means more attention to you and your needs – and better and quicker results all round.
Posted by: Kirsty Willis
on Jun 24, 2009
A cautionary tale for all those riding the Twitter hype. Don’t get me wrong, I actually like Twitter, but as with everything else in advertising, giving a bit of thought to your communication strategies is essential. Tweet mindfully.
Posted by: Graeme
on Jun 23, 2009
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At 360 education we're working with more and more FE Colleges and the groups that support them.
Just a few key facts that you might not have realised about the sector -
Posted by: Miller
on Jun 04, 2009
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We are witnessing more and more companies making use of Web 2.0 in order to reach out and engage with potential and existing staff, customers, stakeholders and the general public. Web 2.0 allows the opportunity to have a two way conversation with your audience as opposed to the traditional method of talking to them
There are a number of examples of this on social networking websites – YouTube, MySpace, Facebook, Youmeo, Twitter and Flickr. However, there are very few companies that are actually commissioning the development of their own networking communities. These sites can provide many of the same services as MySpace, Twitter and Facebook and could be integrated with existing databases/websites. Enabling their clients, customers or candidates to log in, ask/answer questions or discuss topics of interest.
Posted by: Miller
on Jun 04, 2009
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Creating a connection with people is important for all organisations and a brand can employ attituudes which consumers feel drawn to.
Communications are two-way. Listerning is sometimes more important than telling.
